Do small business web design packages from Small Biz Express include online marketing?
Small Business Web Design packages from Small Biz Express are mainly focused on creating a terrific web presence for your business. Online marketing mainly refers to ways by which you would market to get more traffic and customers. Small Business Web Design packages include some elements of SEO which help attract traffic. However there is a lot more to online marketing than what is included in small business web design packages.
What are different programs in Online marketing?
There are many different programs that one could run in online marketing. The most common are:
PPC (Pay per Click) programs
E-Mail Marketing Programs
Affiliate programs
Does Small Biz Express support all kinds of online marketing programs?
Small Biz Express is very focused on PPC programs and E-Mail marketing programs in addition to small business web design. While PPC programs help is attracting more customers, email programs are used to mainly increase loyalty from your own base.
If I am running a SEO program, do I need to invest in additional online marketing?
In our experience, online marketing and SEO work really well in conjunction with each other. While SEO helps credibility and drives traffic, it is challenging to optimize a website for many different keywords. So the best practice is to drive SEO on select keywords and run PPC campaign to capture rest of the traffic.
