To a small business owner, websites are indispensable. Surveys reveal that small business owners need a website for the following reasons:
Provide low cost lead generation:
If you are a typical small business owner, you probably rely on word of mouth or other paid referral programs to generate new sales leads. Why not directly get those leads yourself?
51% of consumers polled in November 2007 said they’d go online to research products, businesses and services prior to making a decision. Why not convert these leads?! Worse still, your referrals looking for you may not find you and end up choosing another provider.
Create credibility:
Like it or not, your potential clients probably ‘Google you’ before they decide to approach your company.
49% of consumers polled in November 2007 said they were more likely to use a small business service if it has a website. By not having one, aren’t you obviously losing out?
Provide Information about your business:
Do you think your customers know how to reach you after your last project with them, 3 months or even years back? Think again!
Or do you have customers asking you the same questions: Where are you located? What are your hours? What are your rates?
Why not save yourself time and post such answers on your small business website? After all, time is money! |
