Most people navigate the internet through Search Engines. Even when someone knows the domain name, they type the domain name into Google. So one would assume that small business owners invest as much time into Search Engine Optimization services (SEO services) as they do into website design.
The reality is different. Use of small business SEO Services is highly underutilized. Most small business owners getting a web presence spend a lot of time on website design. But among thousands of sites that get launched, we see very few small business owners who start using search engine optimization services.
The reason is twofold-
Fatigue: Website design project is exhausting enough for most small business owners. Once they are done with it, most business owners want to see how the website helps them before starting off using SEO services.
Complexity: While website design can be difficult, SEO services are a lot more complex for small business owners to understand. So the idea is to get the site out there and see how the website performs without using any SEO services is even more appealing.
This approach to SEO services is self defeating. Without any search engine optimization, the only visitors to the site are those typing the domain name in. So the investment in website design is wasted for want of investment into SEO services.
At Small Biz Express, our website design packages come with some basic SEO services. We ensure that the pages have the right titles and tags to make the pages SEO friendly during the website design process. The basic SEO services offered as a part of website design packages also include submission to the top search engines.
Our regular SEO services are a lot more robust and are focused on getting our client’s pages in the top ranks of Google. And as a part of small business SEO services packages, we have now even launched a results based SEO package, where our compensation is tied to website showing up high on Google rankings.
Apart from Small Biz Express, there are many other providers of small business SEO services – business owners would do well to do a comparison and use the player that best meets their needs.
