Our first attorney who was an expert in company law did not have a website. He had started on his web design but was not quite sure what to do with it. He through having a static web design was passé and was not sure what he could add regularly to his website. As we started working on lawyer web design packages at Small Biz Express, we’ve had this question come up often
Small Biz Express takes a different approach to web design for lawyers. To us, web design is always the last step in the process. Business needs come first. Here are three strong business reasons why we think lawyers need a website
Better conversion of referral business
Like most small businesses, lawyers get a bulk of their customers through referrals. These prospects will look up the referred lawyer up Google, look at the website and then decide on contacting the lawyer. The easier it is to access the information, the more likely the person will get to the lawyer. So having a site that is optimized so that your website comes up when someone searches your name on Google is really a must. Small Biz Express as a part of lawyer web design package with do submissions to Google and other search engines to ensure that this happens.
Managing Customer relationships
Instead of emailing large files back and forth, internet can be a great tool to manage documents. Small Biz Express as a part of the lawyer web design package offers a file share system that enables the lawyer and client to share documents. The client can access the folder and just deposit the documents. The lawyer gets an alert email. Different clients’ documents are in separate folders with secure access. Our lawyer clients love this aspect of our lawyer web design package.
Underlining your expertise
Your website gives you the opportunity to demonstrate your expertise by posting your views. You could also have prospects ask questions and answer some questions to build engagement with your audience.
In this era where everyone is online, lawyers can ill afford not to invest in a website for themselves. But rather than getting a website for the sake of it, get a web design that meets your core business needs as a lawyer.
