Keyword Optimization with visible keywords is the solution to ranking well in major search engines and attaining a successful Search Engine Optimization campaign. The main point is to relate the keywords to the actual content on your page in order to avoid misleading both search engines and users.
Keyword selection: First, determine the content of your pages and what they offer. Second, determine by keyword research which words your potential audience might use to search for your page and create keywords based on those words.
Keyword optimization: Apply these keywords to the appropriate pages (At Small Biz Express, we recommend 3 - 5 keywords per page). Keyword optimization should occur within the first 200 words on your page – including them in your title tag, headings, abstract, and such.
Placing keywords near the top of your page is the best way to succeed with your search engine optimization and keyword optimization strategy. Many other factors come into play for the entire search engine ranking, including -- but not limited to -- your links in and out, your use of redirects, and other infrastructure concerns. But the first step of search engine optimization is choosing your keywords and then proceeding with keyword optimization.
Selecting Keywords for Search Engine Optimization:
You must determine if your pages are optimized for and if they rank highly in search engines for keywords that people actually want to find. This is the first and the most important task for keyword optimization. It won’t matter how highly your site is ranked in search engines if no one is searching for your targeted keywords. –This is a step that is often overlooked.
When you refine your keywords after keyword optimization, and are doing keyword research, remember that a large portion of searches are more than three words. People often phrase their search terms and questions while looking for answers. Remember to think like a keyword researcher in order to optimize your pages.
Also remember that the same does not apply to all pages when it comes to search engine optimization and keyword optimization with them. If you find that each of your pages has the same keywords, then maybe you need to change your Web pages to make them more precise and specific. How users gather information should be reflected on each page: often from broader to more definite. More specific pages in your navigation should have more specific keywords.
Optimizing your keywords for Search Engine Optimization success:
After keyword optimization, apply those keywords to your web pages. The most important aspect is the page text of your page. More weigh is given by search engines to the titles and headings, or emphasized text. That's why the first 200 words are critical. It's also the basis of the top-left-down keyword optimization strategy. Besides the 200 words and emphasized text on your page, concentrate on making sure your body text contains keywords.
Here's what you should optimize and why:
- At Small Biz Express, we agree that the title tag is the most important tag on the page. It's the first word or words the spider encounters and it's the title of your page's listing in the Search Engine Results Pages. We suggest you make sure your keywords are listed here for the best search engine optimization results.
- The next most important features on the page are the page heading (also called page title) and subheadings (also called subtitles). They should describe the page in a way that's relevant to users as well as search engines. Some sites use graphics for these important tags -- but spiders can't read graphics, so these crucial tags are wasted if you use graphics instead of text.
- Your page should also have some text that describes what the page is about. This will be pulled into the listing for your page on the Search Engine Results Pages, so keyword optimization should be done in a way that pleases spiders and users. At Small Biz Express, we suggest you to make the most of this area so you're using the top 200 words of your page to the best advantage.
- Words in major heading tags and words in bold and italics will be influenced by your search engine optimization. These tags tell the user the highlighted terms are important to the page, and the spider sees them the same way. Make sure the emphasized words are keyword rich.
- Don't forget to ensure your keywords are in the text. If you have trouble doing this, you might have chosen the wrong keywords.
- If you link to your own page, use the hot words for a link to describe the link with the keywords. Don't use the URL as the hot link.
After emphasizing the first 200 words, we suggest keyword optimization to the body of your text.
The key to surfacing high in the search results and creating a page that is usable and accessible is good writing. Creating a well-reasoned keyword optimization strategy is the most important Search Engine Optimization task you can perform to meet both the needs of search engines and your potential audience.
|
